Brief D2iQ’s rebrand required a 360-degree overhaul within 90 days—new name, identity, design system, CMS website, and launch video content. Working closely with MUCHO and internal teams, I directed creative execution across brand, marketing, and product touchpoints, ensuring consistency and clarity in an extremely competitive cloud-native landscape.

Audience C-suite, IT leaders, and DevOps engineers navigating Day 2 Kubernetes operations, seeking trusted, enterprise-grade solutions for complex cloud environments.

Approach I defined a scalable, typographic-driven design system that emphasized clarity, modernity, and digital adaptability. Using collaborative stakeholder workshops, I aligned creative with business strategy. We implemented the refreshed identity across the website, video, sales collateral, and digital campaigns—ensuring the visual language matched the company’s repositioning and long-term growth.

Outcome The rebrand led to a 178% increase in lead generation and immediate revenue lift. The simplified identity enabled product clarity and sales acceleration. Internally, the brand system became a unifying tool, facilitating adoption across teams and accelerating alignment between design, dev, and go-to-market functions.