CASE STUDY
AdRoll - Brand Video
”Your Future with AdRoll”
Role highlights:
• Creative Direction
• Concept Development
• Production Oversight
• Budget Management
• Leading Team
• Brand Integration
The Your Future with AdRoll brand awareness short earned a Telly Award and received a nomination at the Cannes Lions.
Brief: As AdRoll's in-house Creative Director, I led the end-to-end production of the Telly Award-winning video "Your Future with AdRoll." The goal was to craft a compelling brand narrative that seamlessly integrated with AdRoll's product design and marketing strategies, all within a $10,000 budget. This initiative aimed to enhance brand awareness and resonate across various customer touchpoints.
Audience: The video targeted prospective AdRoll customers unfamiliar with the brand, aiming to build awareness and trust. This aligns with AdRoll's brand awareness campaigns, which focus on introducing the brand to new audiences across channels like Google, Facebook, and Instagram .AdRoll Help Center
Approach: I adopted a holistic creative strategy, ensuring the video's narrative and aesthetics aligned with AdRoll's brand identity and product design. This involved leading all production phases—from concept development and storyboarding to on-set direction and post-production. Strategic decisions, such as negotiating a premium museum location at half the cost, ensured we remained within budget while maximizing production value.
Outcome: The campaign achieved 494,083 impressions and 83,922 views at a cost-per-view of $0.06. Beyond winning a Telly Award, the video enhanced AdRoll's brand visibility and was integrated into various product and marketing channels, reinforcing a cohesive brand experience and demonstrating the impact of strategic creative leadership on business metrics.
Staci trying on a VR headset
The team, fully focused and in action
The location featured a Stanley Kubrick model from 2001: A Space Odyssey
Set Up
Talent: Lauren O'Neill
CJM in San Francisco features thirty-six rhomboid-shaped windows
Setting up
The full film set on display
Effective teamwork was crucial to the success of the AdRoll video shoot. Each team member, from pre-production through post-production, contributed their expertise, ensuring a cohesive and efficient workflow. Open communication and mutual respect fostered a collaborative environment, allowing for creative problem-solving and adaptability, which were essential in meeting tight deadlines and budget constraints. This collective effort not only streamlined the production process but also enhanced the overall quality of the final product.
Shringar Pangal, Product Manager