RICHARD KOSCHER

DESIGNING BRANDS & PRODUCTS THAT MAKE PEOPLE FEEL

ABOUT ME

I am an award-winning Senior Creative Director and expert design team leader, bridging the gap between brand and product to drive impactful creative solutions.

WHAT I DO

BRAND
PRODUCT
VIDEO
BUILD TEAMS
BRIDGE GAPS
INNOVATE

EXPERIENCE

Over two decades of experience in User-Centered Design & Brand Strategy, specializing in building high-performing, award-winning creative teams.

  • Full-Service AI-Powered Agency that combines human creativity with cutting-edge Generative AI tools to deliver innovative B2B marketing solutions. 

     • Clients: Anyscale.ai, Yellow.ai, Ascend.io, Amberflo.ai, Meld, Danti 

    • Established a high-impact Creative Team from the ground up.

    • Led product design initiatives, leveraging A/B testing insights and competitive analysis.

    • Oversaw the development of brand identity and website design.

    • Utilized the latest generative AI tools to enhance creative processes and output. 

  • Improved ABX: CTR increased from 4% to 8%, organic social engagement rose by 4x, video views increased by 10x, and demand video conversions went up from 1 to 4.8%. 

    • Spearheaded a complete company brand refresh. 

    • Directed and designed new logo, brand ID, and website designs. 

    • Built a top-performing Creative Team from the ground up. 

    • Led outside contractors, animators, and agencies to achieve results. 

    • Implemented a streamlined Design Process for greater efficiency. 

    • Conducted regular reviews of A/B testing and competitive analysis. 

  • 135% annual increase in engagement, with our BlueOcean social engagement score rising from 100 to 185 (Best in Class) and shares up by 45% annually. 

    • Led a complete company brand refresh. Read article in featured section. 

    • Directed and designed new logo, brand ID, and website designs. 

    • Concepted and directed live action sizzle and explainer videos. 

    • Led outside contractors, cinematographers, animators, and agencies. 

  • QOQ lead generation increased by 178%, MQLs by 135%, SALs by 215%, and marketing-sourced attributed revenue by 78% 

    • Directed the creation of a new logo, brand identity, and website from scratch. 

    • Oversaw the production of both live-action and animated explainer videos 

    • Redesigned white papers, blogs, emails, and sales assets to match the new brand identity. 

    • Conducted A/B testing and competitive analysis to optimize our marketing efforts. 

    • Managed relationships with C-level, product, and sales teams. 

    • Conducted weekly creative reviews with product and brand marketing teams. 

  • 10% increase in annual revenue and a 4.5x ROI growth engine with $250MM in revenue. 

    • Built and led a 12-person creative team. 

    • Created and executed successful ad campaigns in Australia, Japan, US, and UK. 

    • Directed global brand awareness campaigns using live action and real stop motion videos. 

    • Redesigned brand guidelines for all global offices. 

    • Launched two new brand directions, 2014/Geometric and 2017/Paper Cut Out. 

    • Created brand user guides to ensure consistency across all channels. 

    • Conducted weekly creative reviews with Product & Brand Marketing Team. 

    • Developed an internal creative process for serving as 

CLIENTS

NEO4J
MATILLION
ADROLL
MESOSPHERE
GEORGE LUCAS
REDBULL
HP

PEEP MY WORK

What they said

  • "I am so proud of the new logo. Whenever I see it, whether in print or on the building, it stands out compared to where we were before. I am so happy with it. Richard was deeply involved, putting in a huge amount of work, and we did it at just the right moment, right before the fundraising."

    Emil Eifrem, CEO & Founder, Neo4j

  • "Richard was an exceptional person to work with. He was remarkably skilled at elevating a strategy through breakthrough conceptual creative work, while focused and detail-oriented in the execution of his ideas."

    Kexin Chen, Vice President, Global Executive Marketing, Salesforce

  • "The rebrand from Mesosphere to D2iQ involved a new brand identity, website, and videos. Richard led the team of internal and external creatives and developers to get it done in a short 90 days. Without his leadership, work ethic, and his network of photographers, videographers and animators we would not have been able to pull this off. "

    Tobi Knaup, Co-Founder and CTO at D2iQ

  • "Right after Richard got hired at Mesosphere he made a huge impact. I was incredibly impressed by how he motivated and project managed the team to enable the rebrand to happen. Richard was able to pull it off exactly as planned and on-time. He also produced a live action and animated video and worked with his team to deliver all of the supplementary marketing assets that the team needed"

    Dayna Rothman, CMO Censys

  • "Richard successfully led a brand refresh project from end-to-end to modernize the Neo4j while "bringing everyone along." He assembled a cross-functional, cross-geography team, sought and managed input, oversaw multiple design alternatives and iterations, and ultimately delivered an updated, modern brand that the company could fully embrace across every function and geography. "

    Lance Walter, CMO

  • "Richard led the team of internal and external creatives and developers to get it done in a short 90 days. Without his leadership, work ethic, and his network we would not have been able to pull this off."

    Tobi Knaup, CTO, D2iQ

  • "Richard is one of the most talented designers I've ever worked with. I have been continually impressed with his work. AdRoll's branded content feels clean, innovative and inspiring"

    Laura Hauser, VP Marketing, Bitrise

  • "I am so proud of the new logo. Whenever I see it, in print or on the building, it stands out compared to where we were before. I am so happy with it. Richard was deeply involved, putting in a huge amount of work."

    Emil Eifrem, CEO, Neo4j

What inspires me. Let me show you!

  • MY KIDS

  • SKY

  • OCEAN

  • DEEP SEA

  • STUDY ART

  • EXPERIENCING ART

  • CREATING ART

  • MUSIC

  • TRAVEL

  • SUNSETS

  • DOGS

  • RANDOM ACTS

  • HORSES

  • ALPS