Brief Matillion’s brand refresh set out to evolve its identity while preserving core elements its audience trusted. The goal was to create a future-ready brand that stood out in a competitive market—aligned with product growth, global expansion, and a broader practitioner ecosystem—without losing sight of its roots in resilience, innovation, and authenticity.

Audience The brand needed to resonate with data practitioners, global enterprise teams, partners, and platform users seeking scalable, trustworthy data transformation tools.

Approach Cross-functional research grounded the process—uniting insights from internal stakeholders, leadership, and product teams. The visual language evolved through an iterative design process that maintained legacy cues (color, logo shape) while introducing fresh iconography and modular design elements. The new identity extended into design systems, product UI, and marketing assets to drive consistency and engagement.

Outcome The brand refresh resulted in a cohesive system across digital touchpoints—product, site, sales, and partner experiences. The refined green palette and honeycomb motif emphasized innovation and reliability. The work unified Matillion’s messaging and visuals across continents, strengthening user trust and improving recognition, setting the stage for accelerated growth and market differentiation.