Brief As Sr. Creative Director at Matillion, I led the concept and vision for two simultaneous brand launches at Snowflake Summit and Databricks' Data+AI in San Francisco. My “Data Plane” idea served as the unifying narrative, showcasing Matillion’s mission to make businesses data-ready—faster, smarter, and with elevated visual storytelling.

Audience Enterprise data professionals, engineers, analysts, and tech innovators at Snowflake Summit and Databricks Data+AI—totaling over 20,000 attendees.

Approach I developed the "Data Plane" as a metaphor for velocity and transformation. Collaborating with The Studio of Possible, we brought the concept to life across experiential activations, product demos, digital postcards, microsites, and social-ready content. The design system was consistent across touchpoints, ensuring cohesion from booth to browser.

Outcome The dual launch created standout brand impact and massive engagement. We delivered a fully integrated campaign—complete with motion graphics, interactive kiosks, swag, event branding, and immersive environments. The campaign lifted brand visibility, facilitated product education, and aligned Matillion's creative expression with its enterprise value proposition.