Brief "Alternative Sports 360°" was a multi-sport platform concept developed from my own skysurfing background and ESPN media experience. I led UX, branding, and strategy, transforming it into a fully realized app in collaboration with Red Bull Media House—complete with prototypes, business plans, and design systems.

Audience Targeted at adrenaline-fueled sports enthusiasts looking for an immersive, all-in-one platform to explore, share, and connect through alternative sports.

Approach I developed a cohesive vision through UX/UI design, brand systems, and business strategy. From low-fidelity wireframes to high-fidelity prototypes, I collaborated closely with Red Bull’s product stakeholders to align on both design language and market viability. A central design system ensured consistency across the platform.

Outcome The project evolved into a polished, production-ready app embraced by Red Bull for its design integrity, strategic clarity, and brand alignment. The user experience offered an engaging and seamless interface, and the product architecture laid the groundwork for potential future integration into Red Bull’s content and commerce ecosystem.