Brief AdRoll’s holiday campaign reimagined seasonal stress through a VHS horror film lens. We blended humor, nostalgia, and urgency to create a distinct brand moment. The concept connected emotionally with marketers, delivering a compelling narrative that aligned with AdRoll’s witty tone and stood out in a crowded seasonal marketing space.

Audience Marketers and AdRoll customers facing high-pressure holiday campaigns and seeking standout, relatable B2B marketing.

Approach We crafted a direct mail VHS-style horror film kit and paired it with a fully integrated digital experience. Using bold visuals and cheeky copy, we tapped into shared holiday pressures while reinforcing brand voice. The creative was implemented across email, web, and social, making the brand experience feel cohesive and fresh.

Outcome The campaign created buzz and deepened engagement with AdRoll’s user base. By linking nostalgia with modern UX, we elevated seasonal messaging while reinforcing the brand’s unique tone. The cross-channel execution proved highly memorable, with metrics showing increased open rates, engagement, and positive sentiment during the competitive holiday season.