PORTFOLIO
EVENTS
Neo4j - Graph Connect 2021
At GraphConnect, I launched the award-winning Graph Your Story video for CEO Emil Eifrem, a key moment that underscored Neo4j’s impact in the graph database industry. I led the event branding, designing the event page, digital experiences, swag, signage, and motion graphics, ensuring a cohesive and compelling presence. Working closely with developers and marketers, I optimized the event’s user journey from pre-registration to post-event engagement. My strategic approach to demand generation and storytelling amplified Neo4j’s brand visibility, driving attendee engagement and reinforcing GraphConnect as the premier conference for graph technology professionals.
Matillion – Data Unlocked 2023
For Data Unlocked 2023, I led the creative vision, event branding, and digital experience for Matillion’s flagship data event. From designing the event landing page, social assets, email marketing, and Salesforce+ content to overseeing the production of engaging swag and signage, I ensured a seamless visual narrative. By prioritizing user flow and interactive design, I helped drive registrations and enhance the on-site experience. My expertise in demand generation and event marketing ensured that Data Unlocked delivered high engagement, aligning creative execution with business goals to maximize impact.
Kenshoo – K8 2018
At K8 2018, I spearheaded the event branding, website design, digital assets, and swag for Kenshoo’s annual conference, ensuring a polished, high-impact presence. I crafted a cohesive visual identity across emails, registration pages, Salesforce+ content, and interactive experiences to drive engagement and demand generation. By aligning with UX best practices and leveraging cutting-edge design principles, I enhanced the attendee experience from pre-event marketing to post-event follow-ups. My work played a pivotal role in elevating Kenshoo’s positioning within the industry, reinforcing K8 as a must-attend event for digital marketers and advertising professionals.
Game Developer Conference 2001
Early in my career at CMP Media, I contributed to the branding and design for the Game Developers Conference (GDC) 2001, which grew into one of the gaming industry’s largest gatherings, with over 30,000 attendees today. This year saw the introduction of the Game Developers Choice Awards, and I played a key role in event branding, digital promotions, signage, swag, and website design. My experience with large-scale conferences started here, giving me firsthand insight into UX for event registration, attendee engagement, and immersive branding—skills I’ve since applied to major industry events to drive visibility and audience participation.