PORTFOLIO
VIDEO
GRAPH YOUR STORY
"Graph Your Story" is a multifaceted short story built on the perseverance of a dream first explored in childhood with rudimentary toys and the support of our parents, through college to cutting-edge technologies and collaborations supported by NASA. The symbiosis of these experiences, symbolized by the connecting graphs, illustrates how the sum of ideas, people, and experiences, when connected effectively, can guide us from a paper plane to put a rover on Mars.
Directed & Produced: Richard Koscher
Co-Direction, Animation & Art: Riccardo Vecchio
Music & Lyrics: Rakel Sigurðardóttir
YOUR FUTURE WITH ADROLL (37K VIEWS)
I led the production of AdRoll’s Telly Award-winning video, "Your Future with AdRoll," from concept development to final cut. I guided the creative process, offering feedback at every stage, from initial brainstorming and storyboarding to on-set shooting and post-production. I also handled contract negotiations with actors, crew, and secured filming locations, ensuring we stayed within the $10,000 budget while allocating $5,000 for ad spend.
Budget: $10,000, Spend Budget: $5,000, Impression: 494,083, Video Views: 83,922, CPV: $0.06
DATA PRODUCTIVITY CLOUD
The video I created for Matillion's Data Productivity Cloud highlights the platform's ability to streamline and accelerate data workflows for businesses. By showcasing how Matillion enables teams to transform raw data into valuable insights with ease, the video emphasizes the platform’s cloud-native capabilities, scalability, and intuitive user interface. Through dynamic visuals and clear messaging, it conveys the power of automation and integration in enhancing data-driven decision-making, making Matillion an essential tool for modern enterprises looking to maximize their data's potential.
NOT CAT’S, ADROLL! (24K VIEWS)
I guided the production of AdRoll's "Not Cats" video from concept to completion, overseeing brainstorming, storyboarding, and providing feedback throughout shooting and post-production. I negotiated contracts with actors, crew, and secured locations, all within a $5,000 budget.
Budget: $5,000
Spend Budget: $5,000
Impression: 373,627
Video Views: 106,839, CPV: $0.04
GEORGE LUCAS EDUCATIONAL FOUNDATION
As part of a nationwide initiative to showcase innovative and successful educational practices, we produced a series of videos by a dedicated team that traveled across the U.S. to feature what truly works in education. Building on my experience as Art Director for Edutopia at the George Lucas Educational Foundation—where I led the rebranding and content creation for its award-winning platform—this project highlighted real-world stories of continuous learning. The videos captured the efforts of educators and students, offering a visual narrative of the strategies that drive educational success.
