RICHARD KOSCHER
I FOCUS ON CREATING EXPERIENCES THAT MAKE PEOPLE FEEL
EXPERIENCE
Over two decades in Brand & User-Centered Design, building high-growth, award-winning creative teams—while writing, directing, and producing films and events that blend art with storytelling.
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Executives from Google, Amazon, Salesforce say…
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"I am so proud of the new logo. Whenever I see it, whether in print or on the building, it stands out compared to where we were before. I am so happy with it. Richard was deeply involved, putting in a huge amount of work, and we did it at just the right moment, right before the fundraising."
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"Richard is a brilliant creative director with a unique ability to develop a crisp, modern brand identity for a growing company while paying respect to the historical spirit and values. He was very collaborative and proactively sought to open up channels for collaborating between product and marketing design - resulting in a delightful and unified experience for our customers. He grew the AdRoll brand to develop more sophistication and coherence while preserving the "fun" that was so core to our identity."
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"The rebrand from Mesosphere to D2iQ involved a new brand identity, website, and videos. Richard led the team of internal and external creatives and developers to get it done in a short 90 days. Without his leadership, work ethic, and his network of photographers, videographers and animators we would not have been able to pull this off. "
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"Right after Richard got hired at Mesosphere he made a huge impact. I was incredibly impressed by how he motivated and project managed the team to enable the rebrand to happen. Richard was able to pull it off exactly as planned and on-time. He also produced a live action and animated video and worked with his team to deliver all of the supplementary marketing assets that the team needed"
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"Richard successfully led a brand refresh project from end-to-end to modernize the Neo4j while "bringing everyone along." He assembled a cross-functional, cross-geography team, sought and managed input, oversaw multiple design alternatives and iterations, and ultimately delivered an updated, modern brand that the company could fully embrace across every function and geography. "
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"Richard is one of the most talented designers I've ever worked with. I have been continually impressed with the work that he produces. AdRoll's branded content feels clean, innovative and inspiring- all qualities that help us move the needle with customers. I think he is instrumental in creating the perception that AdRoll is a leader in the advertising industry that understands the essence of inspiring creatives."
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"Richard is a creative genius who can bring modern creativity to life in a business setting. He has a way of balancing the subtle design elements and obvious creative enhancements to keep the overall look and feel of a company's brand fresh, young and attractive. Richard's passion to constantly improve and innovate was not only inspiring, but also created an environment of growth for his team and everyone around."
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"I can say that in my long tenure in the online industry, I’ve never met anyone who worked so fast. He works with inhuman speed on assignments and stays on task. Richard was instrumental in our UI's look and feel for our push into digital and mobile editions on iOS, Android and Windows 8 Modern. ’m also proud to say that Richard was behind the design and execution of several award-winning covers including a prestigious MAGGIE award for Best Overall Publication."
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"At a time when we were revisiting the look of all our materials, Richard provided guidance, vision, and a refreshingly no-nonsense perspective. While we initially brought Richard in to focus on the website redesign (which he managed beautifully), he delivered so much more that came out looking like it must have taken months to design, I knew I could always count on Richard for impeccable work."
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"Richard is doing an awesome job, and we couldn't attempt any of this without him. He (Matthew Scullion, CEO, Matillion) loved it!
Mark Johnston, CMO, Matillion
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"I have been continually impressed by Richard's professionalism, dedication and talent. Richard's expansive creative vision and business savvy bring both inspiration and practical solutions to every challenge. Always calm and positive under pressure, Richard inspires his team to exceed the highest expectations; He clearly communicates the context and business objective of every creative assignment, so his team is able to deliver impactful designs."
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"I worked with Richard when he was at the George Lucas Educational Foundation, and I always found him to be a thoughtful, talented, and flexible colleague. His work was creative and his ideas were many. He worked hard to pair the words and direction of a piece with the visuals in the layout, a terrific talent in any art director."
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"Richard was an exceptional person to work with. He was remarkably skilled at elevating a strategy through breakthrough conceptual creative work, while focused and detail-oriented in the execution of his ideas."
